![]() ![]() ![]() ![]() On three occasions between 19, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. He sought to replace Coca-Cola at his stores' fountains after the Coca-Cola Company refused to give him additional discounts on syrup. Loft was a candy manufacturer with retail stores that contained soda fountains. Megargel was unsuccessful in efforts to find funding to revive the brand and soon Pepsi's assets were purchased by Charles Guth, the president of Loft, Inc. In 1923, the Pepsi-Cola Company entered bankruptcy-in large part due to financial losses incurred by speculating on the wildly fluctuating sugar prices as a result of World War I. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |